Drive more downloads for your app

App Advertising


As an app advertiser, you want to get your awesome app in the hands of as many paying users as possible. Google’s App Campaigns are a great way to achieve this goal and connect with your audience to drive more downloads and engagement with your application. Learn more about our App Advertising services as a Digital Marketing agency based in Sofia.

Contact us

Drive more

app downloads

Google App Campaigns is a highly effective channel for getting your application in front of a wider audience of potential customers, as well as for engaging users who already have your app. This ad format allows you to streamline the whole process across multiple platforms including Search, Google Play, YouTube, Discover on Google Search, and the Google Display Network. Discover the benefits of our App Advertising services:

App installs

Easily drive more app installs for your business across Google's largest networks at the same time.


Get the best value from each download by engaging with users who have already installed your application.

Brand Awareness

Use Google App Campaigns to gain visibility and generate brand awareness for your organization.

Data-driven results

Leveraging Google Ads' data to improve performance means that your campaigns will get better over time.

How do Google App campaigns work?

App Campaigns, formerly known as Universal App Campaigns (UAC), are one of the best ways to drive more app downloads and engage with your audience by sending them to a targeted landing page. You can use our App Advertising services not only to get more installs, but also to generate more in-app conversions and drive revenue for your business.

App campaigns run through a variety of networks, including Google Search, Discover (in the Play Store), YouTube and Google’s huge Display network. There are three types of campaigns on Google:

  • App installs – perfect for encouraging people to install your app on their device;
  • App engagement – great for engaging with an audience who already has your app;
  • App pre-registration – this option is only available for Android at the moment, and it allows companies to build excitement and awareness for their app before it releases on the Google Play Store.

The Marketing Toolbox team has a customer-centric approach to your campaigns. We will ensure that all of your products meet Google’s requirements, and all ad elements are carefully crafted to appeal to your target audience with the goal of driving more sales for your business.

Contact us

Why should you choose Marketing Toolbox

as your App Advertising Agency?


We are not a “set and forget” type of agency. Our team will constantly propose new strategies, ideas and campaign types so you can maximize the potential of your App Campaigns.


With Marketing Toolbox, you will not have to worry about not getting enough visibility for your campaigns. We are 100% transparent with our results and everything we do.


Your success is our success. We want to be your trusted partner & help you grow your business with an honest & transparent approach. We are truly dedicated to achieving your goals.

Fast Response

We don’t want to make you wait, especially if you have a particular concern or urgency regarding your App campaigns. We respond to all queries in one working day time.

More Services

Get Started with Marketing Toolbox.

Get a free proposal without any commitment.