Think about online advertising. What is the first thing that comes to your mind? Perhaps you thought about Google, Facebook, or YouTube. But have you ever considered to advertise on Quora?
While digital media giants can help you advertise your brand quite well, you may be missing out on fruitful opportunities for targeted marketing. This is where Quora comes in.
Research has revealed that no less than 60% of B2B businesses use the platform for advertising, while the remaining 40% focus on B2C. So, if you want to reach 300 million users on a monthly basis, then you can definitely advertise on Quora.
Quora for Business: Reasons to advertise on Quora
What is Quora?
A social website for questions and answers, Quora was founded in the year 2009. Since its inception, the platform has managed to make a reputation for itself for crowdsourcing some of the best responses to various questions. This is based on an effective engine of highly engaged and curious users.
In the year 2017, the platform came up with its advertising services. Consequently, businesses jumped on the bandwagon and saw a significant increase in ROI after using Quora Ads. How was this made possible?
You may not be aware of this face, but Quora users have been reported to be 20% more likely to go through with a business purchase. In addition, they are 54% more probable to record an annual income of $100,000. Is that not something that would benefit your business?
What are Quora Ads?
Quora uses its native advertising platform, namely Quora Ads, to help you promote and grow your business by using its highly engaging audience. If you choose to advertise on Quora, rest assured your marketing tactics will be interactive and targeted, as they appear alongside organic content on the feed.
Given the demographics that the platform showcases, you may just hit the jackpot and connect successfully with your target market. So, without further ado, let’s explore the benefits you can reap should you choose to advertise on Quora.
Advertise on Quora to get the following benefits
1. High user intent
Users on Quora have displayed a high user intent time and time again, which has led to them recording greater conversions up to 4x. In addition, people tend to spend a longer time on the platform on account of the content they are consuming.
You may not have known this, but people aged 18 or older spend more time on Quora than on LinkedIn by 2x.
Thus, should you choose to advertise using Quora Ads, you can offer a large variety of topics to your target audience. This will help you reach the users you want and approach them at the right time with the right message.
2. Inexpensive
Quora Ads quotes reasonable advertising prices as compared to Facebook and Google.
3. Increased brand awareness
It is a known fact that Quora has more than 300 million monthly active users. This entails that you can find a significant amount of exposure on the platform and get your business all the way to these people.
In addition, you can pose your business as a thought leader through this platform as well. This can happen if you are consistent in sharing your insights on Quora with respect to relevant topics. Furthermore, it will allow you to genuinely offer help to people with various questions.
As a result, you will receive positive support for your business and spread a good name in the world.
4. Greater traffic
Should you use to advertise on Quora Ads, you will be able to bank on its 90 million search visits and drive traffic to your website. The website itself ranks for no less than 65 million keywords, and it is a known fact that 63% of its total visits come from sources online.
Capitalizing on well-ranked questions on Google will help you drive valuable traffic towards the website of your own business. You can also make a long-lasting impact this way and drive traffic consistently towards your platform.
5. Help with influence and customer support
Quora is a unique platform that allows you to be in direct contact with your customers and answer their queries. This gives you a vantage point and provides personal support to your customers.
In addition, you can use this to spread a positive influence and get discussions going with respect to your product.
6. Familiarity with the platform
The dashboard you will see when you decide to advertise on Quora Ads is similar to that of Google Ads and Facebook. If you have used or even seen either of these websites before to market your business, then you will not be starting from scratch.
Instead, it will be easy for you to navigate through, create, and analyze your campaigns.
7. Positive community
As aforementioned, the audience on Quora has been rated as high-quality. As opposed to other online websites, the user base of this platform is not only informative but overwhelmingly positive.
The company has an internal team of moderators, which ensures there is no name-calling or negativity. Answers present on the website are usually carefully thought out and well-crafted.
This entails that the ads for your business will be reaching an audience that is proactive in solving problems, not creating them.
The different types of Quora ads
Below are three different kinds of formats that Quora allows you to create ads in. If you have made the final decision to advertise on Quora Ads, then you can start by making a Text ad, Image ad, or Promote an Answer ad.
1. Text ads
If your goal is to receive a higher return on your business investment, then a Text ad should be your first choice. It is an interactive and engaging way to gauge the response and interest of your customer base on Quora.
2. Image ads
An Image ad entails that you need to add an image, as well as your company logo, to the ad. It will then appear alongside the ad description and text headline. Keep in mind that the minimum resolution of the image is 600 x 314, and the logo is in the shape of a square.
Ensure these two steps, and you will be good to go with either JPG or PNG images.
3. Promote an answer
Did you know that Quora was originally created to allow people to ask questions and give answers? Therefore, using the Promote an Answer tactic could lie in your best interests and help you acquire customers through the platform.
Feel free to promote your answers to your target market and reap the rewards of the present opportunities.
A peek into Quora Ads Manager
If you are weighing your decision to advertise on Quora, then it is important for you to take a look at what you are getting yourself into.
The Quora Ads Manager will be your campaign manager and dashboard to help you streamline and track all information with respect to your different campaigns. It is the platform you need to make, run, and monitor your ads.
There are five sections that you need to be familiar with, which are detailed below.
1. Manage ads
This section gives you complete control over your ad campaigns and allows you to evaluate their performance. It displays clicks, impressions, as well as the total ad spend.
The Manage Ads section is especially helpful when it comes to uploading or downloading ads and editing or deleting campaigns.
2. Pixels and events
Setting up tracking is made easier with the Quora Pixel, which allows you to manage the conversions and visits that your website is generating. While the Base Pixel needs to be set up for the entire website, the Event Pixel can be linked to a specific page.
3. Audiences
Should you decide to advertise on Quora Ads, you will be able to select a focused target market for your campaigns. As a result, you will be garnering maximum engagement.
4. Lead Gen
This section has been dedicated to one purpose alone, as is evident by its name. You can create forms for your ad campaigns and receive high-intent prospects.
5. Reporting
This is the final and one of the most important sections of your Quora Ads Manager. It provides you with the figures needed to make sense of your ad spend and whether or not the returns on investment are justifiable.
Moreover, the Reporting section allows you to evaluate certain metrics, which include impressions, CTR, CTA, and various others that could make or break your ad campaigns.
Last words
Quora has been around for up to 7 years, but it was only recently that it introduced monetization through advertising. The launch of Quora Ads has been welcomed with open arms and viewed as an impressive initiative, one which you can benefit from if you decide to advertise on Quora.
It is on this platform that you will find users active and registered in various categories, allowing you a large customer base to target. Quora Ads is a self-serving website that allows businesses such as yours to fend for themselves and advertise in an organized and effective manner.
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