What are some of the most important things that you will need to consider when choosing a Digital Marketing agency in Bulgaria? Continue reading to learn more!
Ever since the marketing industry is growing stronger with rapidly changing consumer needs and spending patterns, more and more businesses have realized the importance of marketing in today’s digital era.
Image source: statista.com
Choosing the right marketing agency for your business is vital as it needs to be a good fit for you and your business to work together successfully.
Before you finalize a marketing agency, as they will handle all the communication for you, here are the top 10 tips you need to watch out for when picking a Marketing Agency in Bulgaria.
Choosing a Marketing Agency in Bulgaria
As more businesses have started opting for hiring digital marketing services in Bulgaria, the revenue of advertising agencies has also increased with time. In 2011, the revenue of marketing agencies was 617 million euros, which increased to 667 million euros by the end of 2020, as shown in the graphic above.
The statistics show visible growth in the Bulgarian market for agencies as awareness is being created about the benefits of marketing for businesses. In this article, we will discuss about some of the most important things that you will have to keep in mind when choosing a Marketing agency in Bulgaria.
1. Consider the services they offer
When hiring a Marketing agency in Bulgaria, the first thing you need to consider is what kind of services they offer. Every business has different requirements in mind for the marketing agency they choose, so you need to know what you are looking for.
For example, you could check if they offer the services you are interested in, what their expertise is like, and how experienced they are in the services they provide. See if the services that they are providing are suitable for your business or not or if you are looking for something else.
It’s also important to select an agency with a fairly wide range of Marketing services. Even if you only start with one service at the beginning, such as SEO, you may decide to expand your digital marketing efforts in the future – and when the time comes, having an agency that’s ready to grow with you will be key.
For example, Marketing Toolbox is ready to assist you with:
- Search Engine Optimization
- PPC Management – Google Ads, Facebook Ads, LinkedIn Ads and more
- Organic Social Media
- Content Marketing
- Web Development
- Graphic Design
2. Possibilities for audience expansion
When you are working with a Marketing Agency in Bulgaria, it will be great if you are able to check what their expertise is like when it comes to expansion. When you are already interacting with the local audience, a marketing agency will help ensure that you can expand your boundaries and venture into different avenues.
Make sure you choose a marketing agency that helps you target a new audience and reach out to a target market that is new and hasn’t been ventured into.
For example, it would be great to choose a marketing agency that provides services in different languages so you can grow faster and don’t have to look for a new marketing agency in each particular country that you are looking to expand to.
For example, Marketing Toolbox offers services in Bulgarian, English and Spanish so you can increase your international reach rapidly and centralize all your Marketing efforts in one place.
3. Have a look at their reviews
When choosing a Marketing Agency in Bulgaria, make sure you go through the reviews of their previous clients so you are satisfied with the services that they provide. To make sure that you come across authentic reviews, you can either visit their website and read the reviews or request them to directly connect you with their previous clientele.
Moreover, when looking at their reviews, don’t hesitate to ask them to show examples or a portfolio of the previous work that they have done. When they show you the projects that they have worked on, you will easily be able to understand if they will be able to work on your project or not.
4. Go through their website
This might not sound like a very big deal, but going through their website will give you an insight into all of their recent projects and the different ways through which they carried out multiple successful campaigns.
Social media proof can tell you a lot about an agency, so you should get your detective mode on when going through the website of the marketing agency.
Watch for signs indicating they are not experienced enough or have no credible previous clients. If they aren’t updating their website on a regular basis, then that means that there is something wrong with the way that they practice their business.
5. Understand Your Business Goals
When choosing a marketing agency for your business, you need to keep in mind that each business has its own requirements about what it is seeking from a marketing agency.
Look for a marketing agency that can understand your short-term and long-term business goals, so they can help you focus on the result.
When it comes to understanding your business goals, it would be better to sit down with the Marketing Agency in Bulgaria that you have decided on and have a long discussion with them as well as line up all the essentials they will have to work on for you.
When discussing business goals with them, see how they utilize particular strategies in different situations to achieve business targets successfully.
6. Look at Their Confidence
As all marketing agencies have a language of their own, find out if the agency you have picked fulfills what it promises its clients. While making fake promises might be very easy, you need to determine if the agency is providing what they have promised to do so.
You will be able to figure out their professionalism through the questions that they ask about the marketing requirements of your business.
If they show their confidence in the objectives that have been set, what performance guarantee have they given that things will work out? Also, measuring their confidence can be a little difficult, but you can invest a little in the smart to see how smoothly things are going, and then you can form a long-term commitment with the Marketing Agency in Bulgaria.
7. Count Their Experience
No matter what anyone else says, you should know that the experience of the chosen Marketing Agency in Bulgaria will matter if you want proper business growth.
The experience of the marketing agency will speak for itself when they book a consultation session with you or ask questions related to your business to understand how everything works.
During the consultation and strategy session, see what approach they have in mind and if they are encouraging you to speak as well as asking you to share your ideas with them.
Moreover, you can consider a consultation session or an interview, which means you can ask them all questions you have in mind because that will be the best time to do so.
8. Determine Your Budget
When it comes to digital marketing, you need to make sure that you are spending money at the right place. As marketing is an investment that takes up a percentage of your monthly budget, you wouldn’t want to end up spending in the wrong place, so make sure that your investment is worth it.
Are you a small business or a start-up that doesn’t have enough budget on its hands for an expensive agency? Or will you be able to manage the expenses of the agency well? Whatever the answer to these questions might be, you will have to figure it out on your own.
When hiring a Marketing agency in Bulgaria, make sure to do your due diligence and get multiple quotes so you can contrast and compare.
This will help you figure out the best option for your business’ individual needs and goals, but also don’t forget that sometimes cheaper doesn’t mean better.
To help companies get a fair advantage in today’s competitive market, Marketing Toolbox offers both pricing packs as well as customized solutions so you can choose what fits your needs the best. You can mix and match your ideal pack, and ensure that you are only paying for what you really need.
9. Notice Their Communication Skills
Having a Marketing Agency in Bulgaria with amazing communication skills is a must because that way, you will always have a clear picture of what is going on with your business and how things need to be done.
Talk to them and notice how important communication is for them and how often they make an effort to communicate their thoughts and marketing strategies with businesses.
Also, make sure that you are comfortable in regular communication with the agency you have chosen and can trust them easily when it comes to the success and wellness of your business.
You wouldn’t want to make the mistake of settling with an agency that doesn’t listen to you or consider your feedback unimportant.
10. Examine Their Methodology
Just as every business has a certain way of doing things, a marketing agency will also have a plan they follow for the business that comes to them.
When you are communicating with a marketing agency, they should be able to explain what kind of methodologies they use, what their practices are like, and what are the results and success rates of their strategies. You can also ask them to share real-time results of other businesses they work for.
Other than that, ask them how they will approach the business, what they have in mind after looking at your business, and the kind of software and technology they use for measuring the effectiveness of campaigns and marketing.
Finding the perfect Marketing Agency in Bulgaria can be a daunting task if you haven’t ever gone through the experience before. However, once you go through this process, you will be satisfied and glad that you made an effort to find the most suitable agency for your business.
The 10 tips mentioned above can help you find and hire an amazing digital marketing agency easily, so make sure you go through these tips in great detail. Good luck with finding the most suitable marketing agency for your business needs.