If you’re a business owner, you probably already know the importance of Pinterest retargeting for driving traffic to your website and generating leads.
It’s also one of the most powerful social media tools, which means you can use Pinterest as part of your marketing strategy.
In fact, a study showed that 81% of small businesses use Pinterest for marketing purposes, so if you’re not using it, you’re missing out on a large segment of your potential audience.
If you’re familiar with retargeting, you might have noticed that almost every company does it – and they all use similar tactics. But which works best? Which gets you the highest ROI? Which one is worth the investment? Let’s find out in today’s article about Pinterest advertising.
What is Pinterest Retargeting?
Before using Pinterest to generate leads, you must understand what retargeting is and how it works.
Let’s take a look.
Retargeting is a marketing tactic that uses cookies to target ads to website visitors. This can be done on any platform, but for this article, we’ll focus on Pinterest. Pinterest retargeting specifically involves targeting ads to users who have visited your website or interacted with your business in some way, such as engaging with your pins.
The core idea is to target people who have interacted with your business, but didn’t buy anything or opt into a lead magnet offer so that you can use them for future marketing efforts.
This is why Pinterest retargeting can be a powerful tool because it helps you stay in front of people who were interested in your brand at some point but have yet to convert.
4 Benefits Of Pinterest Retargeting
1. Increased ROI
When you target and retarget the right people, your return on investment can be much higher than other marketing channels. Even though the Pinterest advertising cost may be higher than new lead generation, the superior conversion rates compensate this difference.
2. More Qualified Leads
Since retargeting is more targeted, the leads you get are already more qualified. This means that you’re investing in people who are likely to buy from your brand rather than wasting time and money on people who aren’t interested in your products or services.
3. Better Engagement And Higher Sales
Pinterest retargeting can help you increase engagement with your target audience and boost sales, leading to better results for your business overall.
4. Great Brand Awareness
Using Pinterest retargeting to stay in front of your potential customers can help increase brand awareness. It is a way of making you more and more visible to your target audience.
5 Key Things About Pinterest Retargeting
1. It’s One Of The Most Effective Forms Of Retargeting
One of the main reasons that Pinterest retargeting is so effective is that it’s a visual platform.
People are highly likely to remember images as compared to text, so they’re more likely to be influenced by your ads and make a purchase. The images also help build brand recognition and trust, leading to more conversions in the long run.
Also, it is scientifically proven that people are more likely to remember what they see rather than read, so you can use this to your advantage. When compared to reading words, the human brain can digest a picture 60,000 times quicker.
Users of Pinterest are three times more likely to report that they shop constantly than those of other social media sites. And 40% more prefer to have a very positive emotional response to buying.
The key is to make sure that your ad images are high quality and attractive so that people will pay attention to them and possibly take action.
2. It’s Especially Useful For Driving Traffic Back To Your Website Or Blog
One of the primary purposes of Pinterest retargeting is to generate traffic and increase your website or blog engagement.
This is why it’s crucial to have a well-designed website or blog to which you can direct traffic and create high-quality content that your target audience will find exciting and engaging.
In order to make the most of your Pinterest retargeting strategy, you need to make sure that you have a clear call to action in your ads. This might involve asking people to visit your website, shop online, download an ebook, or do other activities.
The more specific your call to action is, the more likely people will follow through and convert. Pinterest retargeting can also help you to build brand awareness and generate leads for future campaigns, so it’s worth investing the time and resources into a well-designed strategy.
For example, if you run a fitness blog, you might create Pinterest shopping ads that direct people to your website or blog and encourage them to sign up for your free workout programs or meal plans.
Or, if you run an e-commerce store, you could create ads that direct people to shop for a specific product on your website.
3. You Can Track And Measure The Performance Of Your Campaigns
Another critical benefit of Pinterest retargeting is that it allows you to track and measure the performance of your campaigns. This can help you identify which approaches are working and which aren’t, so you can make changes as needed.
One of the best ways to do this is by using campaign tracking URLs. This involves creating unique URLs for your ads, so you can track which visitors came from which campaigns and see how they engaged with your website.
With this data, you can determine which ad types are most effective and make changes to improve performance over time. You can also use conversion tracking to see which actions people are most likely to take, such as signing up for a newsletter or purchasing your product.
For example, if you notice that a specific type of Pinterest ad is generating lots of website traffic but not many sales, you might decide to tweak the design or content of the ad to see if you can improve conversions.
Alternatively, if your ads are generating lots of sales but not many website visits, you might want to invest in more Pinterest ads to drive traffic back to your website.
4. You Can Use Pinterest Retargeting In Conjunction With Other Retargeting Platforms
Another great thing about Pinterest retargeting is that you can use it alongside other retargeting campaigns, such as Facebook ads or Google Adwords.
This can help you to reach a wider audience and get the most out of your advertising budget. For example, if you want to run a large-scale campaign with Facebook ads, you could start by creating Pinterest ads for your website and then use those to create lookalike audiences on Facebook.
Have you ever wondered how the same ad appears on Facebook while you are searching for it on Pinterest?
The answer is retargeting. Retargeting, or remarketing as it’s also known, is a form of online advertising that involves targeting users who have previously visited or engaged with your website.
Hence there is a conjunction between platforms that is retargeting, and the purpose is to promote your business and increase users’ activities on one or more platforms.
5. It’s Essential To Create And Test Different Types Of Ads
One of the keys to getting good results from Pinterest retargeting is creating and testing different ads. This involves creating multiple ad variations and testing them against one another to see which ones work best.
For example, you might create a series of different ad images or copy and test which ones perform best based on the number of clicks and conversions they generate.
This is important because there’s no such thing as a “perfect” Pinterest ad. What works for some other business might not work as well for another, and many different factors can impact performance, such as the image you use, the type of message you convey, and so on.
Some tips to help you get started with creating and testing different types of Pinterest ads include:
- Experiment with various ad formats: There are a range of different ad formats on Pinterest, including image pins, rich pins, video pins, and so on. Choose different types of ads to test against one another and see what works best for your business.
- Focus on high-quality images: Many of the most successful Pinterest ads use high-quality images to capture the viewer’s attention. Consider using professional photography or other high-quality visuals in your ads, and test different image designs and styles to see what works best.
- Test different messaging strategies: One of the essential factors in determining whether your ad is successful or not is the message that it conveys. Experiment with different themes and copy to see what resonates most with your target audience.
- Monitor your results closely: It’s important to monitor the performance of your ads closely, both in terms of metrics such as clicks and conversions and how your audience responds to them. Then, adjust and improve your ads based on your learning, and test different variables to see what works best.
Of course, there are many other tips and strategies that you can use to create successful Pinterest retargeting campaigns. Ultimately, the key is to be willing to experiment, learn from your results, and iterate on what works best for your business.
With time and effort, you can see great results from Pinterest retargeting! You can get started here or take a look at some awesome Pinterest ad examples.
