Are you considering investing in Pinterest shopping ads? You have probably seen your friends posting their awesome holiday shopping ads on social media, but how do you get in on the action? Learn more about the benefits of investing in Pinterest advertising services.
Pinterest has become the new social media platform. A recent survey shows that 48.1 million users are aged 18 to 24. This group is highly influential and influential consumers. So why wouldn’t you want to reach out to them?
You may think Pinterest is too shallow, but the benefits of Pinterest are clear: there is no better way to reach people in the suitable age range with the right kind of interests and income.
And you get to know people before you start your sales pitch. So let’s discuss the benefits of investing in Pinterest shopping ads.
How does Pinterest advertising work?
There is a major misconception about Pinterest. Many people think it is all about sharing crafts and recipes.
However, it is much more than that. It is one of the fastest-growing social media platforms, so you need to get involved with this social network. In fact, we would even say that it is the best social network for you. Why? Because of its huge user base.
This type of advertising is similar to Google Ads, except that it is done by hiring a third-party agency with experience. Many companies are specialized in selling advertising to businesses. These companies can target the right types of people based on age, location, interests, gender, and more.
To advertise on Pinterest, you must create a profile for your business. The purpose of this profile is to build an audience. Once you have a sizable following of people who follow your business page, you can start advertising.
You can pay Pinterest to do this for you or hire an agency that’s specialized in Pinterest advertising to help you set up an ad campaign on Pinterest.
They use either Facebook or Twitter ads when you pay for an ad campaign. Either way, you will set a budget, set a goal for how much money you are willing to spend on the campaign, and choose your keywords. Then you sit back and wait. After you complete the setup process, the ad will appear in the news feed.
If your business sells a physical product, it’s best to start with the free method. This is because most customers want to see pictures of the item they are interested in buying, which is impossible with text-based advertising on Facebook or Twitter.
When you purchase a paid Pinterest ad, you’ll see your ad appear on the news feed on the right side of the screen. You can increase your bid if you want to show your ad more prominently.
10 awesome benefits of investing in Pinterest shopping ads
With over 300 million unique visitors each month, Pinterest is an excellent resource for discovering new brands and products. In fact, 92% of users have experimented with a product they found on the site. Following are 10 benefits of investing in Pinterest Shopping Ads.
1. Gain Brand Awareness
You must think about how Pinterest advertising is superior to other social media platforms like Facebook or Twitter when building brand awareness. It’s a well-known fact that most consumers go to online review sites to learn about a specific product or service before they buy it offline.
The same thing happens on Pinterest. Promoting your business, products, and services on the site ensures that your company is visible to potential buyers. And even if they do not purchase at that moment, you will still receive a high return on investment (ROI) when it comes.
Pinterest helps you engage your audience through pinboards that feature items you connect with. People often share these boards with their friends and followers. This creates a huge opportunity for your brand to be seen by potential new customers.
It’s a better medium for B2C companies. This means that you are targeting people more interested in shopping, so the odds are higher that you’ll sell them something.
But what if you’re a B2B company? You still have plenty of potential customers there. You can advertise on Pinterest and retain some of your reputation as an authority figure.
Simply mentioning your brand name will make your audience trust you. This way, even if your brand is not one of the top searches, you still have a good chance of converting some of your traffic into leads.
2. Target your market
The first step to optimizing your online presence is targeting the right audience for your product. With the help of Pinterest Shopping Ads, you can easily reach out to your target market in a targeted manner. Pinterest allows you to reach specific audience groups that are more likely to buy your product.
You can also target by city, age group, gender, and language. This helps you to ensure maximum conversion from the ads you run.
3. Drive more traffic
As mentioned above, most shoppers visit review sites before purchasing. This makes search engine optimization (SEO) extremely important for getting more traffic to your website. Pinterest offers both paid and organic search traffic options, and they also provide tools to optimize your page rank.
4. Increase sales
Pinterest is a great way to drive people to your website and convert them into loyal customers. According to Hubspot, “The majority of social users (65%) say that a product’s reputation on social networks is the primary influence on whether they buy it or not.
If you’ve been around online marketing for a while, then you know that Pinterest has become the most popular platform for B2C companies. As a result, many of them are already running PPC campaigns and getting excellent results. This means that if you’re a B2B company, you should also be looking at this platform.
Increase sales with Pinterest shopping ads
5. Increase visibility
Pinterest allows you to promote your business more effectively than other social media platforms like Facebook or Twitter. As a result, it is one of the top referrers to other social networks.
Pinterest has proven its worth by delivering millions of visitors to sites such as Amazon, where shoppers look for products on the web. It is estimated that Pinterest generated $2.5 billion in revenue in 2021.
If you’re not selling directly on Pinterest yet, there’s no better time than now to get started.
6. Cost-effective advertising
Unlike social media advertising on Facebook or Twitter, you can target specific demographic groups when you run an ad campaign on Pinterest. In addition, the cost is relatively low since you only pay per click rather than a fixed cost. Furthermore, you don’t have to spend much time creating a landing page that converts.
7. Easy setup
Unlike other ad platforms that require a lot of information before your ad is live, a Pinterest ad can be created in less than five minutes. Once it is set up, you can quickly customize your campaign based on the type of product you sell. You can also promptly change your bids in real-time.
8. Low bounce rate & high retention rate
While you still need to create and manage your campaigns, your customers can easily find what they want without browsing through pages and pages of irrelevant information.
Ads on Pinterest tend to be shared more than other types of Pinterest shopping ads, such as display ads and video ads. This means your ad will last longer and reach more of your target audience.
9. Better search engine rankings
If you don’t have any pins for your product yet, you can use Pinterest shopping ads to drive traffic to your website from search engines. This will bring more traffic to your website, increasing the chances of your website getting ranked higher on the search engine results page (SERP).
It also helps to give your brand exposure in social media, increasing brand awareness and sales.
10. Integrate with other platforms
One of the most incredible things about investing in Pinterest shopping ads is that it allows you to integrate into other platforms. The Pinterest shopping ads are an additional call to action on other social channels.
Pinterest Shopping ads integrate seamlessly with other platforms like Facebook. That means once your ads are published on Pinterest, they will also be shown on the newsfeeds of other social media sites and can generate sales directly from those sites.
In addition, your ads will be promoted through search engine marketing.
Do you have a Pinterest account? Are you active on Pinterest? Well, that means you should definitely invest in Pinterest shopping ads.
The world of eCommerce and SEO (search engine optimization) is complex, and there are many ways to optimize your product listings. However, Pinterest is one of the few platforms that doesn’t require much knowledge to be effective.
Ready to get started with Pinterest shopping ads? Contact us today.