ppc agency in sofia
Marketing Toolbox

PPC Agency in Sofia

Paid advertising is the fastest way to drive traffic and acquire new customers. It is often referred as PPC (Pay per Click), because you only pay Google when someone clicks on your ad - you don't pay anything if they see it but don't click on it. With Google Ads, you can quickly show up at the top of search results, without waiting for months to position organically. Get the most out of your ads with our innovative, transparent PPC agency based in Sofia.

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Acquire more customers

with Google Ads

Google Ads, and particularly search ads, have become one of the most effective ways to generate leads and attract new customers. Why? Because Google is the only channel that allows you to reach an audience at the exact moment that they are searching for a product or service like yours.

For example, if you want to promote your hotel in Sofia, and the user goes to Google and types “best hotels in Sofia, Bulgaria”, you have the chance of showing up right there, at the top of any other search results – and deliver the exact product that the user is looking for.

No other channel allows you to do that.

Monthly Optimizations

Our Google Ads & PPC Management Services don’t end with the initial configuration. We will manage your budget carefully to ensure the best results possible, implementing monthly optimizations and proactively suggesting new campaigns to ensure proper testing.

Visual Dashboards

On top of monthly updates and 100% transparency, we will also create a visual dashboard for your Google Ads so you can always have the most relevant data at a simple glance. You will be able to quickly monitor all key metrics, and see your campaigns’ performance at any given moment.

PPC Management FAQ

What is PPC advertising?

PPC, also known as Pay-per-Click advertising, is a strategy that allows you to place ads across the Internet, and ensures that you only pay when a user clicks on your ad as opposed to paying for an ad view (impression-based advertising). Some examples include text-based ads, shopping ads, as well as Display ads on Google and social media.

How much should I invest in PPC?

The amount that you will need to spend on PPC advertising depends on your business  & Marketing goals, the competitiveness of your industry, your current market positioning, target country and audience, and other factors. To give you an idea, a minimum ad budget for a smaller company with fewer campaigns usually starts at 250€.

However, as a transparent and proactive PPC agency, we will work closely with you to determine the most optimum ad budget for your goals, and we can always adjust when needed.

How much does an ad click cost?

The price for a single click will depend on the channel and ad format, the quality of your ads and landing page, as well as the competitiveness of your niche, your bid, and other important factors. To give you an idea, a regular cost per click for a text-based ad on search engines is between 1€ and 2€.

Which are the best channels and ad formats for me?

There are multiple channels and ad formats that businesses can choose from depending on their sector and goals. However, every company is unique and there isn’t a one-size-fits-all when it comes to Pay Per Click management. For this reason, our PPC agency will assess you and develop the most adequate Marketing strategy for your business without any commitment.

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