Google Ads, and particularly search ads, have become one of the most effective ways to generate leads and attract new customers. Why? Because Google is the only channel that allows you to reach an audience at the exact moment that they are searching for a product or service like yours.
For example, if you want to promote your hotel in Sofia, and the user goes to Google and types “best hotels in Sofia, Bulgaria”, you have the chance of showing up right there, at the top of any other search results – and deliver the exact product that the user is looking for.
No other channel allows you to do that.