Tell your brand’s visual story with Instagram

Instagram Advertising

Agency in Sofia

Instagram has an incredible advertising potential – did you know that 81% of people use Instagram to research products and services, and over 130 million users tap on product shopping posts every month? Considering that over 1 billion people use the social media network monthly, it is no surprise that Instagram is one of the most powerful advertising platforms for reaching your target audience.

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Reach your

target audience

Since Facebook purchased Instagram in 2013, it has grown from 90 million users to over 1 billion monthly active users, making it one of the fastest growing social networks globally. The platform allows businesses to tell their story in a visual and highly engaging way, and drive conversions through powerful targeting capabilities. Discover the benefits of Instagram advertising:

Enhanced targeting

Micro-target and reach your exact audience with Instagram's powerful and granular targeting capabilities.

Generate leads

With Instagram advertising, you can generate high-quality leads and convert them into paying customers.

Brand awareness

Boost your brand awareness by reaching a wide audience of potential customers & building credibility with it.

Ad types

Instagram offers a wide variety of ad types, allowing you to test & discover the best ones for your business.

How does Instagram Advertising work?

Since Instagram is owned by Facebook and integrated into the Facebook Ads Manager, it allows companies to take advantage of its rich targeting options. This means that you can target potential customers by a variety of segmentation criteria, including interests, location, demographics, user behavior, languages, and even connection type.

To be able to launch Instagram Ads, we will implement a piece of code (also known as pixel) on your website to establish a connection with the advertising platform. This will help us collect valuable data and establish conversion tracking for measuring your key performance metrics (KPIs).

These are the different advertising formats that you can use on Instagram:

  • Image ads – they use a single image accompanied by a descriptive text;
  • Stories ads – full-screen ads that appear between users’ Stories;
  • Video ads – perfect for promoting videos of up to 60 min. on your feed;
  • Carousel ads – they feature a series of image or video ads that can be swiped through;
  • Collection ads – a combination between shopping ads & carousel ads;
  • Explore ads – ads that appear on the Explore tab, the function of which is to discover new content;
  • IGTV ads – campaigns that show up after a user clicks to watch IGTV video;
  • Shopping ads – advertisements that allow users to view and purchase products on the spot, without leaving Instagram;
  • Reels ads – ads that show up between Reels, an Instagram format of videos that don’t disappear (as opposed to Stories);

As a transparent Instagram Advertising Agency, The Marketing Toolbox team has a customer-centric approach to your campaigns. We will ensure that all of your products meet Instagram’s requirements, and all ad elements are carefully crafted to appeal to your target audience with the goal of driving more sales for your business.

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Why should you choose Marketing Toolbox

as your Instagram Ads Agency?


We are not a “set and forget” type of agency. Our team will constantly propose new strategies, ideas and campaign types so you can maximize the potential of your Instagram Ads.


With Marketing Toolbox, you will not have to worry about not getting enough visibility for your campaigns. We are 100% transparent with our results and everything we do.


Your success is our success. We want to be your trusted partner & help you grow your business with an honest & transparent approach. We are truly dedicated to achieving your goals.

Fast Response

We don’t want to make you wait, especially if you have a particular concern or urgency regarding your Instagram campaigns. We respond to all queries in one working day time.

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