Understand the language of the Internet

Keyword Research


From a digital perspective, keywords can be considered the language of the Internet – they make sure that advertisers, users, and search engines have a common language to understand what a website or a piece of content is about. And while keyword research isn’t typically a standalone service (it’s a part of Search Engine Optimization, SEM campaigns & more), it’s important for ensuring that you have a solid foundation for your digital strategy.

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Boost your

traffic with SEO

A comprehensive and strategic keyword research is an essential part of every Search Engine Optimization strategy. After all, you can’t start positioning on search engines without knowing for what terms you actually want to compete for organically, and where do you want to stand within your industry. Here is why selecting the right keywords is so important for your SEO strategy:

Brand positioning

The right keywords can help you enhance your brand positioning and stand out from the competition.

Boost traffic

A detailed keyword research that looks into keyword volume, competition and relevance will skyrocket your traffic.


Discover what your competitors are doing in Search Engine Optimization so you can always be one step ahead.

Brand awareness

Getting better rankings on search engines will inevitably lead to higher brand awareness for you company.

How does Marketing Toolbox conduct keyword research?

As the first and probably the most important part of your Search Engine Optimization strategy, Marketing Toolbox will conduct a comprehensive keyword research based on your desired positioning on search engines.

Before we dive into our keyword research, we will have a call with you so you can tell us more about your organization, your business and Marketing goals, your competitors, as well as the positioning that you are aiming for. For example, if you have a restaurant in Sofia, we will focus on a local SEO approach with the right keywords so you can position within the city or the most relevant neighborhoods.

Next, we will carefully analyze your brand and products, your main competitors and the keywords that they are positioning for, search intent, as well as other factors that are taken into account. With this information, we will conduct our keyword research so you can get a full overview of your current and potential positioning, which will give us the foundation to start working towards a better SEO for your business.

What is search intent?

One of the factors that will impact the keyword research and SEO tactics that we will implement for your business is search intent. Search intent is a term that describes what is the intention or the primary goal of the user every time he searches for a specific term on Google. In other words, why did he or she make this search in the first place?

There are 4 main types of search intent:

  • Informational – the user is looking for a specific information, for example “What is Big Data” or “How does Machine Learning work?”
  • Navigational – the user is looking for a particular website, but they don’t necessarily know the exact domain name.
  • Transactional – these keywords indicate that the user has the intent to make a purchase, such as “tips to buy a new smartphone”.
  • Commercial – the user is searching for a particular product or service, but hasn’t made their mind yet – they might be looking for reviews or additional information.

Understanding the users’ intention with specific keywords is one of the factors that we consider, among many others, to craft the right keyword research for your business.

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Why should you choose Marketing Toolbox

as your SEO Agency?


We are not a “set and forget” type of agency. Our team will constantly propose new strategies and creative ideas so you can maximize the potential of your Keyword Research.


With Marketing Toolbox, you will not have to worry about not getting enough visibility for your campaigns. We are 100% transparent with our results and everything we do.


Your success is our success. We want to be your trusted partner & help you grow your business with an honest & transparent approach. We are truly dedicated to achieving your goals.

Fast Response

We don’t want to make you wait, especially if you have a particular concern or urgency regarding your Keyword Research. We respond to all queries in one working day time.

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