To kick off your LinkedIn advertising strategy, we will start by implementing The Insight tag on your website – a piece of code that allows it to exchange information with your LinkedIn campaigns for better results. If you don’t have a Company Page for your organization, we will create and it optimize it for SEO.

You can tap into the platform’s potential with the following ad formats and capabilities:

• Single image ad – these ads are mostly known as Sponsored content, and they consist of a banner accompanied by a brief description.
• Carousel image ad – carousel ads are a collection of up to 10 image cards that allow you to showcase your products & services in a single ad.
• Video ad – you can also opt for a video format to spread more brand awareness for your business in a visual way.
• Text ad – simple, but powerful text-based ads that show up on the right column or at the top of LinkedIn’s feed.
• Spotlight ad – a unique and dynamic ad format that allows companies to personalize ads combining them with users’ profile data.
• Message ad – an ad format which gives the opportunity to send messages directly to the inbox of your target audience.
• Conversation ad – an interactive advertising format for creating chatbot-like conversations with your audience.
• Event ad – perfect for promoting your LinkedIn events natively, without taking people to an external platform.

Additionally, LinkedIn offers a variety of ways to re-impact your audience – such as retargeting by website visits, company page visits or lead gen form opens, remarketing by email lists and account lists, etc.