Get others to talk about you

Off-Page SEO


Off-page SEO refers to everything that you do outside of your website to gain visibility and rank higher on Google. Off-site ranking factors, such as backlinks, social media marketing and brand mentions, all have one goal in common – to create a reference to your website from elsewhere on the web. As an SEO agency in Sofia, Marketing Toolbox will help you develop a successful Off-page SEO campaign.

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While Off-page SEO has multiple factors to take into account, the most important one is backlinks. A backlink is essentially a mention of your brand on a third-party website, accompanied by a link back to your website. The process of building backlinks – also called Link building, is extremely important for increasing the authority of your website and generating brand awareness.

High-quality backlinks

We will develop a personalized Off-page SEO strategy to generate high-quality backlinks for your business.

Domain authority

Backlinks can also increase your domain authority and help you become an established & trustworthy organization.

Online presence

More backlinks mean that more people are talking about your brand - and you will boost your online presence.

Better rankings

The amount and quality of backlinks are some of the most important factors for ranking higher on Google.

How does Off-Page SEO work?

Off-page SEO is a valuable indicator of what Google thinks about your website. If you have a high number of domains and backlinks pointing to your website, you are indicating to Google that you provide valuable, high-quality content that makes users not only come back for more, but also talk about it on their own websites.

In this case, Google sees you as an authoritative and trustworthy source of information, which results in better rankings for your business.

On the opposite side, if you have thin, low quality content that doesn’t deliver any value to the users, or content that is duplicated and already exists on another website, or a really bad website experience – this indicates to search engines that you aren’t a trustworthy source.

As a result, less people will visit your website, and even less will be talking about you. A low number of backlinks, or bad-quality backlinks, will result in lower rankings – or even no rankings at all if search engines consider you too spammy.

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Why should you choose Marketing Toolbox

as your SEO Agency?


We are not a “set and forget” type of agency. Our team will constantly propose new strategies and creative ideas so you can maximize the potential of your Off-Page SEO.


With Marketing Toolbox, you will not have to worry about not getting enough visibility for your campaigns. We are 100% transparent with our results and everything we do.


Your success is our success. We want to be your trusted partner & help you grow your business with an honest & transparent approach. We are truly dedicated to achieving your goals.

Fast Response

We don’t want to make you wait, especially if you have a particular concern or urgency regarding your Google Ads campaigns. We respond to all queries in one working day time.

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