social media marketing agency in sofia
Marketing Toolbox

Social Media Marketing

Agency in Sofia

Whether you like or hate social media, there is no doubt that it has become one of the most powerful channels for businesses that want to reach their target audience. According to recent studies, there are currently 3.78 billion social media users worldwide in 2021, which is half of the world's entire population! This means that you will most probably find your target audience on one channel or another.

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Find & retain customers

through Social Media Marketing

As a Social Media Marketing agency, we will help you leverage the power of social by implementing a successful 360° strategy for your business.

Social media advertising is hands down the best way to not only identify and find the right customers for your company, but also to reach a targeted audience that has already engaged with your business one way or another.

Organic social media, on another hand, allows you to build a highly engaged community of potential customers that want to learn more about your business and find value in the content you provide for them.

With Marketing Toolbox, you can tap into the potential of both strategies today.

Paid Social Advertising

In Social Media Marketing, Paid social advertising is the practice of displaying sponsored advertising content on third-party social networking platforms such as Facebook, Instagram, LinkedIn, Twitter and Pinterest, among others. It works on the Pay-Per-Click model, in which the advertiser pays a publish (in this case, social platforms) once the ad is clicked.

Organic Social Media

In Social Media Marketing, Organic social media refers to the use of social networking platforms for building a community and reaching a target audience by regularly posting content – including posts, photos, videos, memes and infographics, among others. It allows you to build and engage with an online following without a paid promotion.

Social Media FAQ

Which social media channels do we work with?

As a Social Media Marketing agency, we have experience with a wide variety of channels – LinkedIn, Facebook, Instagram, Twitter, YouTube, Pinterest and Snapchat. We will work with you closely to implement the best paid & organic social media strategies for your goals.

Which is the best social media channel for my business?

Each social media channel has its peculiarities and distinctive characteristics that makes it unique. Exactly which are the most suitable channels for your business will depend on your industry, goals, and of course – target audience. Don’t worry, you don’t have to decide this yourself – we will make a comprehensive audit and design a personalized strategy with the right channels for your company.

Should my company be present on all social channels?

The short answer is no. In most cases, being present on all social channels at the same time isn’t effective as it requires a huge amount of budget and effort to produce specific content for each channel. For most small and middle-sized businesses, the most optimum strategy is to select the 2-3 most relevant channels, and focus on producing the best quality content.

The short answer is no. In most cases, being present on all social channels at the same time isn’t effective as it requires a huge amount of budget and effort to produce specific content for each channel. For most small and middle-sized businesses, the most optimum strategy is to select the 2-3 most relevant channels, and focus on producing the best quality content.

Why should you choose Marketing Toolbox?

At Marketing Toolbox, we don’t see ourselves as a Social Media Marketing agency only – we see ourselves as an extension of your team, as your trusted partner. We are honest and transparent with all we do, and believe that working closely with our clients is the best way to achieve their goals.

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